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The full flight illusion: Why busy airlines can still lose money
Every day, somewhere in the world, an aircraft departs with every seat occupied. The boarding gate is crowded. The departure lounge buzzes with activity. Families settle into their seats. Business travellers open their laptops. The cabin crew completes their safety demonstrations with reassuring professionalism. As the aircraft pushes back from the gate and heads towards the runway, everything appears exactly as it should. To the passenger looking through the terminal window, it is a picture…
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