Market Archives - Aviation metric

How market dynamics made flying accessible again

Posted on September 29, 2026 by Wole Shadare

The aviation industry is proving once again that market forces are the ultimate equaliser. While high operational costs, macroeconomic pressures, and currency shifts remain real challenges, the injection of vigorous competition has broken the cycle of unchecked fare hikes, writes WOLE SHADARE For years, traversing the Nigerian airspace felt like an expensive luxury reserved strictly for corporate executives, government officials, and the affluent. A single one-way domestic ticket on high-density routes like Lagos–Abuja or Port…

Lagos-Accra route: Market cannibalisation

Posted on November 4, 2025 by Wole Shadare

The saturation of the Lagos-Accra air route, where multiple Nigerian and regional carriers are competing, carries significant implications, primarily involving financial risk for the airlines and volatile benefits for passengers, writes WOLE SHADARE The wait is finally over as United Nigeria Airlines announces the commencement of direct flights to Accra, Ghana, beginning November 10, 2025. The commencement of the Accra route by the airline, no doubt, would serve as an important part of the…

A look into Nigeria’s plummeting aviation market

Posted on April 1, 2025April 1, 2025 by Wole Shadare

Nigeria’s aviation market is fast receding. The country’s airlines are feeling the pain. The lack of strong airlines has not helped them. The policies are not helping and they find themselves in a big conundrum writes, WOLE SHADARE Decline Nigeria’s international and domestic passenger traffic after COVID has continued to show a remarkable decline. Other factors like low disposable income occasioned by economic recession in most countries of the world, particularly Nigeria and the predatory nature…

Addressing Africa’s aviation market share

Posted on February 11, 2025February 11, 2025 by Wole Shadare

The African aviation market has enormous growth potential but lacks a coordinated policy to tap into the burgeoning market. So many factors have conspired to limit the development of the sector in the continent, writes, WOLE SHADARE Defining the future Despite being home to 12% of the world’s population, Africa accounts for only 2% of the global air traffic market. Not a few attribute the discrepancy to several factors, including limited market access, high operational costs…

Anugom: Lessons learnt strengthened us on the Nigerian market

Posted on January 28, 2025 by Wole Shadare

Julian Ugochukwu Anugom leads in-flight entertainment and connectivity development at Delta Air Line. He speaks to WOLE SHADARE at the airline’s head office in Atlanta, Georgia on how the carrier is challenging the face of air travel with innovation. You have changed the face of Delta Air Lines in terms of In-flight Communication and Entertainment. How has it been with Delta? I lead in-flight entertainment and connectivity development here at Delta. If you have heard about the internet…