brand identity

The rebranding marks the beginning of a new era for Saudia, marked by innovative concepts aimed at improving the carrier’s customer services. Saudi Arabia’s flag carrier, Saudia, introduced a fresh livery, brand identity, and updated uniforms for cabin crew and ground staff on Saturday, as part of a broader strategic digital transformation strategy, aligning with the kingdom’s Vision 2030 objectives to position the country as a global destination. The rebranding marks the beginning of a…