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Saudia reveals new livery, brand identity, digital transformation strategy
The rebranding marks the beginning of a new era for Saudia, marked by innovative concepts aimed at improving the carrier’s customer services.
Saudi Arabia’s flag carrier, Saudia, introduced a fresh livery, brand identity, and updated uniforms for cabin crew and ground staff on Saturday, as part of a broader strategic digital transformation strategy, aligning with the kingdom’s Vision 2030 objectives to position the country as a global destination.
The rebranding marks the beginning of a new era for Saudia, marked by innovative concepts aimed at improving the carrier’s customer services, with a focus on promoting digital innovations and celebrating Saudi culture to enhance the guest experience.
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