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Low cost carriers: Business model, expansion, challenges
Across a wide range of industries, traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals, writes WOLE SHADARE Intense competition Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition.This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon low…
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