Turkish Airlines Becomes Launch Partner of Google for Next-Generation Baggage Locating Experience

Turkish Airlines, the airline flying to more countries than any other, has entered into a collaboration with Google, marking yet another milestone in its digital transformation journey aimed at enhancing the travel experience for its guests.

As a launch partner of Google’s new Find Hub “share item location feature, Turkish Airlines now accepts Find Hub-generated location links as part of its official baggage recovery process, enabling faster and more efficient resolution for guests with misplaced or delayed luggage.

Through this collaboration, passengers travelling with a Find Hub-compatible tracker tag or network accessory attached to their baggage can generate a secure, location link directly from the Find Hub app and share it with a Turkish Airlines baggage representative, giving the airline’s teams the precise information they need to locate and return bags with greater speed.

Passengers simply open the Find Hub app, select their missing item and tap “share item location” to generate a unique, secure URL. This link can then be provided to a Turkish Airlines representative, who can view the item’s location as it updates.

Passengers remain in full control throughout: sharing can be stopped at any moment from within the app, links automatically expire after 7 days, and sharing is disabled automatically once the item is returned to its owner. All location data is encrypted, ensuring that passenger privacy is protected at every step.

Turkish Airlines Ground Operations Vice President Mehmet Yıldırım said, “At Turkish Airlines, we continuously invest in cutting-edge, data-driven digital solutions to enhance the end-to-end travel experience of our guests. By integrating innovative technologies such as Google's Find Hub, we are delighted to be among the first global carriers to offer passengers enhanced baggage tracking and recovery capabilities, delivering a faster, more seamless, and more reassuring experience across our network of over 350 destinations worldwide.”

Erik Kay, Vice President of Engineering, Google, said: “Find Hub is a truly unique experience for Android users thanks to our open ecosystem that gives people the freedom of choice and a crowd-sourced network of over a billion devices to help find your lost or misplaced items and devices, no matter where they are. We are proud to work with partners to help make finding your belongings simple and seamless on Android.”

This partnership further demonstrates Turkish Airlines’ passenger-first mindset and its sustained commitment to integrating best-in-class technology into every stage of the travel experience. With an ever-expanding global network and a continued focus on digital innovation, Turkish Airlines remains at the forefront of redefining modern air travel.

Wole Shadare