Strategy

The Sky Does Not Lie There is a temptation, especially in countries where optimism is both a necessity and a habit, to treat aviation as spectacle. We admire the aircraft, we celebrate new routes, and we announce terminals with ceremony and photographs. We speak of national carriers with the language of pride, sometimes even of destiny. In these moments, aviation becomes theatre—visible, impressive, reassuring. Prof. Kila Aviation, in truth, is not theatre. It is a…