Price war

In the battle to capture the customer, companies use a wide range of tactics to ward off competitors. Increasingly, price is the weapon of choice—and frequently the skirmishing degenerates into a price war. WOLE SHADARE writes that while travellers are excited about the London price war, the domestic sector is allegedly witnessing price collusion Price appeal Creating low-price appeal is often the goal, but the result of one retaliatory price slashing after another is often a…