Evans:Why intra-African air fares 60% higher than European routes

Evans:Why intra-African air fares 60% higher than European routes

Senior Lecturer at Digital Marketing and Tourism at the University of Bedfordshire, Dr Augusta Evans, has lamented that intra-African airfares are 40–60% higher than comparable European routes. This disparity is a central theme in Evans’ weekend presentation on the Single African Air Transport Market (SAATM) and the marketing of African destinations.   This, she said, has put a massive barrier to “Destination Africa” branding. In her presentation at the African Travel Commission (ATC) meeting convened…

Read More

Time to address embarrassingly low intra-African air connectivity

Time to address embarrassingly low intra-African air connectivity

Air travel plays a critical role in fostering economic growth, regional integration, and connectivity, yet its demand dynamics in Africa remain underexplored, writes WOLE SHADARE Africa’s transport system is characterised by limited connectivity and underdeveloped infrastructure in many areas, which has historically constrained mobility. However, recent trends reveal a remarkable shift, with air travel demand experiencing a negligible increase, underscoring the continent’s emerging potential within the global aviation market. The continent’s transportation network encompasses a…

Read More