Evans

Senior Lecturer at Digital Marketing and Tourism at the University of Bedfordshire, Dr Augusta Evans, has lamented that intra-African airfares are 40–60% higher than comparable European routes. This disparity is a central theme in Evans’ weekend presentation on the Single African Air Transport Market (SAATM) and the marketing of African destinations.   This, she said, has put a massive barrier to “Destination Africa” branding. In her presentation at the African Travel Commission (ATC) meeting convened…