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Arik recovers market share, turns around reputation on OTP, others
Managers know the importance of their companies’ reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. This makes their customers to be more loyal and buy broader range of products and services. Moreover, in an economy where 70 per cent to 80 per cent of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and…
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