Afri Explorer Launches Second Edition, Spotlights MICE in South Africa

Afri Explorer, a Pan-African publication committed to amplifying the continent’s most dynamic sectors, has launched the highly anticipated second edition of its magazine, this time with a dedicated focus on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in South Africa.

Under the theme “MICE, SOUTH AFRICA”, the new edition delves into the transformative power of business tourism and its role in driving economic growth, regional integration, and global collaboration.

The 120-page issue comprehensively explores how South Africa has emerged as a premier destination for international and domestic MICE events, thanks to its world-class infrastructure, skilled professionals, diverse cultural offerings, and iconic landscapes.

“South Africa is not just hosting events—it is curating world-class experiences that blend professionalism with authenticity,” says Toni Ukachkwu, Founder, Walk For Love Africa. “With this edition, we wanted to honour the people, places, and ideas that make the country a beacon of possibility in the global MICE landscape.”

Highlights from the second edition include:

• Exclusive interviews with leading voices in South Africa’s business tourism sector, including destination marketing experts, professional conference organisers, and aviation stakeholders.
• In-depth features on incentive travel experiences such as luxury wine tours, team-building retreats in the Drakensberg, beachfront rewards, and safari adventures.
• A data-driven look at South Africa’s convention centres, regional readiness, and how MICE aligns with national development goals.
• Deep dive on how South Africa is setting new standards in green conferencing, carbon offsetting, eco-certified venues, and responsible tourism practices.

Afri Explorer’s second edition is more than a magazine—it’s a tribute to the spirit of gathering. At a time when human connection is more vital than ever, the MICE sector serves as both a catalyst for development and a mirror of Africa’s potential.

Launched in print and digital formats, the issue will be distributed to key stakeholders across Africa’s business tourism ecosystem—including government ministries, travel bureaus, event planners, and media platforms—while also being available to the general public via online subscription.

About Afri Explorer:
 Afri Explorer is a Walk For Love Africa initiative that explores tourism, business, culture, and innovation across the continent. With each edition, the magazine seeks to spotlight Africa’s

Wole Shadare